The Client
ŠKODA UK, part of the global automotive manufacturer with a heritage dating back to 1895, operating approximately 130 retail outlets across the United Kingdom.
The Challenge
ŠKODA UK needed to modernise its paper-based sales processes to enhance customer engagement and support a growing, competitive automotive market. The brand was developing a new Digital Assistant iOS app to present vehicle information, brochures, and interactive content, but lacked an integrated, scalable mobility platform to deliver it across all retailers.
- Digital transformation: Replace paper sales collateral with a dynamic, mobile-first experience.
- Device fleet management: Deploy and manage nearly 1,000 iPads consistently across 130 retail locations.
- Security & compliance: Ensure secure access to data and sales tools on mobile devices.
- User adoption: Enable sales teams to confidently use new tools that drive customer engagement.
- Scale: Provide a centrally managed platform that supports growth and future updates.
The Solution
CWSI designed and implemented a bespoke Unified Endpoint Management (UEM) solution using Ivanti Cloud technology to support ŠKODA UK’s managed mobility environment:
Key elements included:
- Advisory services for design and planning.
- Technical services for UEM configuration, integration, and deployment.
- Device rollout services to issue 1,000 iPads across the retail network.
- Managed services to support devices and optimise the Digital Assistant app experience.
The Result
A modern, secure mobile retail platform that transformed the car buying experience, improved internal productivity, and enhanced customer engagement without operational disruption.
Key Outcomes:
- 1,000 iPads deployed and fully managed across 130 retailers with no disruption to daily operations.
- Boosted customer experience, with measurable improvements when iPads were used during sales.
- Increased vehicle accessory sales and higher average selling prices via Digital Assistant tools.
- Improved employee performance with faster access to product information and digital content.
- Enabled virtual appointments and remote showroom experiences through managed iPads.
Why CWSI
CWSI partnered with ŠKODA UK to deliver a scalable, secure managed mobility solution that not only supported digital transformation but also future-proofed the retail ecosystem. By combining deep expertise in UEM deployment with proactive lifecycle management and strategic collaboration, CWSI ensured the solution delivered high value for both staff and customers.
“ŠKODA is known for producing some of the best cars on the market and we needed a customer experience to match that. We required an all-encompassing solution and through leveraging modern technologies, we have built an industry-leading sales tool. Enabled by CWSI’s management solution, customer satisfaction scores have increased, and sales teams are more empowered. Ultimately, the solution is helping to drive profitability for the brand and is now an integral part of the ŠKODA customer journey.”
Chris Batty, Digital Experience Manager, ŠKODA UK
