CWSI has helped futureproof the management of devices and offers flexibility and scalability which is hugely important as they continue to expand.
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CWSI Helped Dobbies to Continue to Meet Customers’ Expectations for Digital Services
Watch how Dobbies have been able to overcome new growth challenges with leading MDM solution.
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The Background
Dobbies is the UK’s leading garden centre retailer, with 74 stores nationwide. While plants and gardening products are at the core of what they do, they are ‘not your average’ garden centre; they exist to enrich people’s lives and nurture connections between people, the community, and the environment. They offer carefully considered ranges in-store and online, high quality services, great restaurants, as well as engaging experiences and events.
The Challenges
Since 2014, CWSI had provided Dobbies with IBM MaaS360 (Mobility-as-a-Service) licensing for mobile device management on point-of-sale tablets, which was initially managed by the customer in-house.
These devices primarily drove the customer loyalty programme, and as the business grew, Dobbies needed a more robust Customer Relationship Management (CRM) solution to sit behind the devices. Microsoft Dynamics CRM was implemented and consequently, the IBM MaaS360 solution that was in place was unable to support this change as it did not integrate with the new Microsoft offering.
Additionally, due to a shortage in resources, the device enrolment and management programme handled internally was outdated and some tablets were either end-of-life or nearing end-of-life, rendering them unfit for purpose and needing to be replaced.
Why CWSI
Dobbies have been a customer of CWSI since 2014. CWSI was chosen for this project due to its reputation, agnostic approach, and proven experience in the management of over 7,000 iPads for a large UK retailer. The company has a number of accredited Ivanti MobileIron engineers in-house, as well as a turnkey in- house Mobile Device Management programme. Dobbies were also confident that CWSI could provide a quick turnaround with no downtime for team members or customers.
The Solution
Following consultation with Dobbies, which included the provision of devices to test the solution, CWSI delivered a Ivanti MobileIron unified endpoint and mobility management solution across the company’s estate of nearly 400 Android tablet devices. Ivanti MobileIron was identified as the best fit for Dobbies’ evolving requirements due to its flexibility in device management. The project also saw end-of-life devices replaced.
Results
CWSI’s robust and secure solution, based on Ivanti MobileIron, integrates seamlessly with Microsoft Dynamics, and was implemented with no downtime for employees or customers. It has dramatically improved Dobbies’ system for loyalty programme sign-ups and, importantly, CWSI’s deployment ensures all customer information gathered through the loyalty programme is stored securely and in compliance with GDPR regulations, while mitigating the risk of data loss.
The solution is easy to use for Dobbies’ employees and the devices are integrated with StorIQ for improved store operations processes, which drives employee productivity. The solution is scalable which will enable Dobbies to use the point-of-sale devices for cloud-based transactions in the future.
During the Covid-19 pandemic, the flexible design also enabled the devices to be used for Track and Trace purposes in Dobbies’ 66 restaurants.
CWSI aren’t just a supplier; they’re a valued partner. Having worked with them since 2014, we knew we could trust them to deliver on this next phase of our growth journey. It was an open discussion from the outset, they listened to our needs and designed an objective-driven solution tailored to our business.
Campbell Irvine – Head of Infrastructure, Dobbies Garden Centres
A realignment of the company’s needs, this system upgrade is part of the ongoing modernisation of Dobbies in an effort to continue to meet customers’ rising expectations for digital services. All aspects of the project were delivered on time and we were delighted with a very speedy turnaround. The solution has futureproofed the management of these devices and offers flexibility and scalability which is hugely important as we continue to expand.
Campbell Irvine – Head of Infrastructure, Dobbies Garden Centres
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