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Marketing Executive

Job Description: Marketing Executive

Reporting to: Head of Marketing

Expected start date: ASAP

Location: Reading UK – Sandyford, Dublin or Remote

Role type: Permanent

Primary Objective

We are looking for a self-motivated, driven, process-orientated and creative Marketing Executive to join our small close-knit team to work across our Irish and UK businesses. The Marketing Executive will develop and execute marketing campaigns to grow awareness and drive lead generation activities both on and offline. Working closely with the Head of Marketing, the Marketing Executive will use their creativity and organisational capability to develop and execute campaigns whilst assisting in co-ordination of day-to-day marketing activities. The role will be varied and hands on.

You will work closely within a small marketing specialist team, with other internal teams, vendor partners and third-party agencies to ensure the necessary resources, processes and systems are in place to maximise Marketing Qualified Lead generation across all identified business channels and geographical markets. This is a great opportunity for an ambitious individual who has worked for 2+ years in a marketing role, ideally within the technology space to get exposure to a fast-paced, growing organisation whilst working with industry-leading software partners.

Responsibilities

  • Work with the marketing, sales, commercial and customer success teams to plan, document and execute campaigns, events, webinars, and other activities
  • Ensure that all activities align with the agreed marketing strategy and brand guidelines
  • Report on marketing KPIs vs agreed targets, in particular:

– Number of Marketing Qualified Leads

– Cost per Marketing Qualified Lead

– Conversion rates from Marketing Qualified Lead to Meeting, Opportunity, and Closed Won

– Return on Investment from channel, campaign, and event activity

  • Work closely with vendor marketing teams to maximise support and funding for activities
  • Manage paid digital marketing including search, mail, and social media
  • Report on key marketing metrics and drive improvement initiatives

Required Sills & Experience 

  • 1/2 years’ experience within a campaign marketing role
  • Demonstrated ability to generate Marketing Qualified Leads from campaigns, webinars, events, and other activities
  • Demonstrated ability to maximise results and value from external marketing agencies
  • Able to interpret and qualify the needs of a sales team to deliver high-quality leads
  • Able to derive insights from marketing-related data to continuously improve performance
  • Excellent written and verbal communication skills
  • Deadline focused with the ability to prioritise tasks
  • Strong attention to detail

Preferred Skills & Experience

  • Tertiary qualification in marketing (CIM, degree or diploma)
  • Experience in paid Search Engine Marketing (SEM) or paid Social Media Marketing
  • Specific knowledge of WordPress CMS, HubSpot, Google analytics, Teams Webinars

Key Personal Attributes

  • Passionate about marketing, technology, and our business
  • Driven by results, able to clearly measure and articulate the outcomes achieved
  • Highly organised – able to juggle multiple activities to tight deadlines
  • Able to drive projects independently, gaining buy-in from colleagues and other stakeholders
  • A can-do attitude – prepared to ‘go the extra mile’
  • Thrives in a fast-paced, ever-changing environment where learning on the job is key

The Company

Founded in 2010, when the first smartphones entered the corporate world, CWSI enables employees to work productively from anywhere, on any device without compromising security, privacy, productivity or user experience.  Our purpose is to enable organisations to thrive in a cloud-first, mobile-first world.  Our mantra – work is an activity, not a place – has never been more relevant.

We are independent and agnostic, helping our clients maximise the business benefits of the mobile devices, applications, content and data that they use, regardless of platforms, form factors, operating systems and carriers. We use our technical and service expertise to design, deploy and manage a range of solutions from industry-leading software partners.

CWSI is ISO 27001 accredited, with security at the centre of everything we do. From our offices in Dublin and London, we are trusted to provide security solutions to many of Ireland and the UK’s most respected organisations across a wide range of industry and public sectors.

We are founding members of the Enterprise Mobility Expert Alliance (EMEA) and a triple-gold Microsoft partner.  In 2020 we were awarded Security and Compliance Partner of the Year by Microsoft in Ireland.

 

Please apply with CV and Cover Letter to: Jo Wendland – jwendland@cwsi.co.uk